丰田“印尼瑞狮”(Kijang Innova)在印度尼西亚母亲节时推出的广告。他们将“IBU”写成了 “I LOVE U”，在印尼巴哈萨语(Bahasa)中“IBU”是“母亲”的意思。

Agency: Dentsu Indonesia, Jakarta
Creative Director: Rachmad Widro
Sr Art Director: J.Elias Marendra
Sr Copywriter: S Banu Ardi
Account Manager: Eka Nidhi Satria
Sr Account Executive: Dwi Rahayu
Published: December 22, 2006 on Indonesian Mother’s Day
Via: http://www.10ad.org/ibu-i-love-u/