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苗条身材“喝”出来!

苗条身材“喝”出来!

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水没有热量,控制食欲,促进新陈代谢。
Water has no calories, curbs the appetite and stimulates the metabolism.

Slim by drinking / 纤体饮品(矿泉水广告)
Bad Liebenzeller.  

类似的创意表达曾经在北京JWT的公益广告中见过:有水喝,他就会立刻改观

延伸阅读:
GNC Burn 60:小蛮腰
快速瘦身,一月见效
Del Mar medical spa:减肥
胖人无法体验的乐趣
爱忽悠的体重秤
减肥中心(Weight Watchers):回旋标
减肥中心(Weight Watchers):电梯间

Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Djik Ouchiian, Martin Grass
Executive Creative Director: Ralf Heuel
Copywriter: Andreas Schriewer
Art Director: Thorsten Sievering
Others: Production: Karlotta Ahrens, Retouching: Andrea Meyerdierks