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[v] Made in China. Made with the World

这则30秒的广告围绕“中国制造,世界合作”这一中心主题,强调中国企业为生产高质量的产品,正不断与海外各国公司加强合作。广告中展示了一系列带有“中国制造”标签的产品。例如,一个类似iPod的MP3播放器上用英文标注“在中国制造,但我们使用来自硅谷的软件”;一双运动鞋和一套衣服上标注有“在中国制造,但我们的设计来自法国”;一台冰箱上写着“中国制造,但我们采用欧洲风格”。

Via: media.asia / madisonboom

Project: Made in China. Made with the World
Client: Ministry of Commerce, China Advertising Association of Commerce, China Chamber of Commerce for Import and Export of Machinery and Electronic Products, China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, China Chamber of Commerce for Import and Export of Textiles
Agency: DDB Guoan, Beijing
Exposure: Television