Provide him water, make him improve immediately. Please donate WHO drinking water projet.
Word Health Organization New Media
Challenge: A child's well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. WHO's "drinking water project" is encouraging people to give out financial help to these areas.
Strategy: By doing campaign in Beijing and give out the glasses. Print a skinny child image on the glass, as the water filed the glass, by the effect of refraction, the skinny child began getting "fat" visually shows the theme of "Having water to drink, he will improve" therefore encourage people to donate money.
Results:People's attention were drawed to the drinking water issue and within one day, among all the campaign site all toegether donated RMB 153200.
Agency: JWT Beijing, China.