GE Healthcare通用电气医疗集团，提出了“Healthcare Re—imagined” (卫生保健重新想象)的全球未来医疗保健的先见，认为未来医疗保健应以先于症状的早期医疗保健为主。通俗点讲，其实就是我们常说的“防患于未然”。背景音乐是曹方的《在夏天》。(视频↓)


Healthcare Re-imagined
imagination at work

通用电气/General Electric (GE)

Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Copywriter: Jeremy Pippenger
Art Director: Eric Schutte
Director of Broadcast: Regina Ebel
Agency Producer: Filomena Lovecchio
Production Company: Traktor
Director: Traktor
Director of Photography: Emmanuel Lubezki
Editing House: Mackenzie Cutler
Editor: Ian MacKenzie
VFX: The Mill
Musical Artist: Fang Cao
Song: In Summer