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[v] GE Healthcare:爱情故事

[v] GE Healthcare:爱情故事

GE Healthcare通用电气医疗集团,提出了“Healthcare Re—imagined” (卫生保健重新想象)的全球未来医疗保健的先见,认为未来医疗保健应以先于症状的早期医疗保健为主。通俗点讲,其实就是我们常说的“防患于未然”。背景音乐是曹方的《在夏天》。(视频↓)

Healthcare Re-imagined
imagination at work

通用电气/General Electric (GE)

Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Copywriter: Jeremy Pippenger
Art Director: Eric Schutte
Director of Broadcast: Regina Ebel
Agency Producer: Filomena Lovecchio
Production Company: Traktor
Director: Traktor
Director of Photography: Emmanuel Lubezki
Editing House: Mackenzie Cutler
Editor: Ian MacKenzie
VFX: The Mill
Musical Artist: Fang Cao
Song: In Summer

  1. 庞贝城亡灵

    创意似曾相似,执行很有水准

    MM很乖envy

    2008年3月10日 14:25 回复