Ambient / Freshness bags by Rubin. (Via)
In winter time after all the trees have lost their leaves, we stuck on the branches green plastic leaves at highly frequented promenades.Then, we covered the trees with huge freshness bags with labels that says:"Keep it fresh with freshness bags by Rubin".
Agency: Publicis, Frankfurt
Creative Director: Stephan Ganser, Nico Juenger, Peter Kaim
Copywriter: Konstantinos Manikas
Art Director: Hendrik Frey, Evelyne Werner
Photographer: Johannes Krzeslack