生活习惯不隹，水分或纤维食物摄取量不足，易引起便秘。若能从生活与饮食习惯着手，便秘现象应可改善。但若其造成不适，可酌情使用Dulcolax 通便丸(泻药栓剂)。只是使用之前请准备足够多的卫生纸，不然在你几番通畅以后，只剩下图上的纸筒筒，那就。。(=。=!)

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“More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany.

The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical. We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create buzz.” (Via)

Agency: Euro RSCG, Duesseldorf
Creative Directors: Felix Glauner, Harald Wittig, Martin Breuer
Copywriter: Kajo Titus Strauch
Art Director: Ingmar Krannich