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爸爸 = 骇人怪兽

爸爸 = 骇人怪兽

新加坡AWARE(妇女行动及研究协会)的公益性广告,广告展现的是家庭暴力对于儿童的心理影响。父亲在年幼的他(她)们眼里成了骇人的怪物。“No child should have to live with a monster. To report instances of domestic violence, call AWARE at 6774 5935.″(没有小孩应该跟一个怪兽生活在一起。AWARE家庭暴力举报热线:6774 5935。)

爸爸 = 骇人怪兽

“Your mother acts as though nothing happened. She makes dinner and sits at the table, staring into her plate. He stumbles in drunk, stands behind her and says, “I’m sorry. Do you forgive me?” She sits silent for a long time. You can see the bruise over her eye turning purple. You can feel the sadness filling the room. She sobs without looking up. He forces a kiss on her then smiles at you as if to say everything’s fine now. You stare into your plate.”

爸爸 = 骇人怪兽

“You pray he has a good day at work. Or else you will have to hear your mother getting punched again tonight. And you pray she doesn’t talk too long to the neighbors or bring dinner out too cold. Or do anything else to annoy him tonight. Because you really don’t want to hear the screams. They make you wet the bed at night. So you pray. You pray that today, by some miracle, he won’t come back at all.”

爸爸 = 骇人怪兽

“This morning it’s all quiet again. Your mother’s nowhere to be seen. But there’s a broken bedside-lamp in the trash. Did he hit her with it? Has she left? Has she left you behind? What will happen to you if she really leaves? You don’t know. You’re only ten. All you know is it’s too quiet now. Quiet is scary. Sometimes it’s scarier than chaos and slamming doors, yelling and pushing and being spat at.”

延伸阅读:
I see I see what you don't see
再次关注家庭暴力
被迫的伪装
妇女求助热线
每个小时都有妇女遭遇家庭暴力

Agency: Saatchi & Saatchi, Singapore
Creative director: Andy Greenaway
Art directors: Jae Soh, Richard Copping and Robin Tan
Copywriters: Jagdish Ramakrishnan, Justine Lee and Roger Makak
Photography: Calibre Pics, Singapore
Production manager: Terry Ong.
Via: print

  1. faton

    只是在想

    中国会有这样的广告吗?!

    家庭暴力  等等诸多的问题

    似乎现今的中国政府还未关注到

    希望将来会关注到

    2007年11月16日 14:06 回复