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Focus Ireland 原生态的募捐

Focus Ireland 原生态的募捐

看起来这么寒酸的巴士站台广告还是头一次见吧?
很容易让人想起街头挂着求助的破纸牌行乞的人们。
广告的主题自然也是公益募捐,来自爱尔兰。

点击查看803*1205大图

文案如下:

LOST MY JOB.
LOST MY HOUSE.
LOST MY FAMILY.
FOUND FOCUS.

PLEASE HELP FOCUS IRELAND
CONTINUE TO HELP
PEOPLE LIKE ME.

Credits:
Product: Focus Ireland
Agency: Chemistry
Creatives: Mike Garner (Creative Director)
Nicole Sykes (Art Director)
Anne Fleming (Copywriter)
Country: Ireland
Other Credits: Typography - Keith Walsh
Via: adverbox