DOMUND 的募捐广告(关于消除饥饿)，用上了刮刮卡。这些卡片被放在超市的收银台上，在收银员找回你零钱的同时会附赠你一张。这时你手里十之八九有几枚硬币，用硬币刮开卡片，你会发现上面一个瘦瘦的人物形象变结实了。估计这个小创意，立马就能让许多人把手里的硬币捐了出去。

点击查看1357*950大图

A coin could make the difference. This October 26th & 27th let's stop the hunger.

Agency: McCann Erickson, Lima
Creative Director: Ricardo Mares / Mauricio Fernandez Maldonado
Copywriter: Javier Jeri / Bruno Reggiardo
Art Director: Carlos Valderrama / Giovanni Macco
Via: directdaily